Privacy Policy

Version 3.1 | Last updated: 28 May 2026

1. Who We Are

Axion Shows & Conferences Ltd is the data controller for personal data collected through our websites and marketing activities in connection with our portfolio of events held globally, including Engineered4Extremes Expo UK (Farnborough, United Kingdom) and future events across Europe, North America, the Middle East, and Asia Pacific.

For any data protection queries, please contact:

The Data Protection Lead
Axion Shows & Conferences Ltd
Email: data@axion-shows.com
Address: C/O BKL, 5 Fleet Pl, London EC4M 7RD

2. The Laws That Apply to You

We comply with applicable data protection laws in every territory in which we operate or market events, including UK GDPR, EU GDPR, CPRA, PIPEDA, Australia's Privacy Act, UAE PDPL, Singapore PDPA, and Japan APPI.

3. What Personal Data We Collect

Name and job title
Company name and business address
Email address and telephone number
Information submitted through enquiry or registration forms
Details of attendance at or interest in our events
Country and region of residence or business operation
Technical data such as IP address and browser type
Marketing preferences and communications history

4. How We Collect Your Data

Directly from you through forms and registrations
From publicly available business sources and professional platforms
From specialist B2B data suppliers
Through cookies and tracking technologies

5. Why We Use Your Data and Our Lawful Basis

Marketing Communications

We may send marketing communications relating to our events, services, and industry news. Depending on your jurisdiction, we rely on legitimate interests, implied consent, or equivalent lawful bases under applicable law.

You may object to marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.

Event Administration

We process your information to manage registrations, attendance, and fulfil our contractual obligations relating to events.

Website Operation

We process technical and usage data to operate our websites securely and improve user experience.

Legal Compliance

We may process personal data where necessary to comply with legal obligations.

6. How Long We Keep Your Data

Marketing records: up to 3 years from last engagement
Event registration data: up to 6 years
Website analytics data: up to 26 months
Suppression records retained to honour opt-out requests

7. Who We Share Your Data With

We do not sell your personal data.

We may share your data with:

Event venue operators and logistics partners
CRM, website, and email technology providers
Local partners or co-organisers where necessary
Exhibitors or sponsors where consent has been provided
Regulatory authorities where legally required

8. Your Rights

Depending on your jurisdiction, your rights may include:

Right of access
Right to rectification
Right to erasure
Right to restrict processing
Right to object to direct marketing
Right to data portability
Right to withdraw consent

To exercise your rights, contact: data@axion-shows.com

9. International Data Transfers

As a global events business, personal data may be transferred internationally. Where required, we rely on adequacy decisions, Standard Contractual Clauses (SCCs), or other appropriate safeguards.

10. Cookies

What Are Cookies?

Cookies are small text files stored on your device when visiting a website. Some cookies are essential for functionality, while others help improve user experience and website analytics.

Types of Cookies We Use

Strictly Necessary Cookies – required for website operation
Performance & Analytics Cookies – including Google Analytics
Functionality Cookies – used to remember preferences

Managing Cookie Preferences

When visiting our websites, you will be presented with a cookie banner allowing you to accept or decline non-essential cookies. Preferences can be updated at any time.

11. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, or misuse.

12. Supervisory Authorities and Complaints

If you have concerns regarding how your data is handled, please contact us first. You also have the right to lodge a complaint with your local supervisory authority, including the UK Information Commissioner's Office (ICO).

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, event portfolio, or legal obligations. Updated versions will be published on this page.

Axion Shows & Conferences Ltd • engineered4extremes-uk.com • info@axion-shows.com • C/O BKL, 5 Fleet Pl, London EC4M 7RD